The Most Effective Way to Source a Marketing and Sales Consultant

This idea behind this article is to give a general scope of the type of consulting work undertaken by marketing and sales consultants and the issues they solve. This will enable you to identify potential marketing and sales problem areas your own firm may be having and help you find a consultant who can offer effective solutions.

Marketing and sales can be defined as the promotion of a product or service. It is the processes of creating and delivering goods or services that have value for customers and clients. Each promotional campaign will be unique in its own character depending very much on the nature of the product being sold. There are generally considered to be two procedures involved in a given campaign: ‘inbound’ and ‘outbound’ marketing. The former concerns itself with the scrutiny of the competition, product positioning and calculating the best price point. In other words it’s an analysis of the market, the type of customers and how best to engage those customers. Outbound marketing focuses more on the actual advertising, pr and the final sales of the product in question. Clearly there are a number of elements that go towards managing a successful advertising campaign.

Sales in contrast, is the art of generating potential new customers and creating a large number of client leads who are in need of your goods or services. To do this, your sales team will need to clarify the value of your product to the customer and come to an agreement of the price and terms of delivery. This sales cycle can vary from a brief two minute sales call all the way through to being a multiple year negotiation for a major contract agreement. Obviously the greater the number of closed sales, the more profit can be generated by the company resulting in greater prosperity for employees and investors alike.

A solid business marketing strategy is probably the single biggest factor which determines the success or failure of a company. Whether you sell manufactured goods or offer a professional service you must have a successful strategy to ensure that people hear about your business. Promotion is only one part of an overall business marketing strategy that will affect all aspects of how you run your business. You must also factor in the product packaging, the price and the location of the point of sale. A more recent approach places more emphasis on the consumer, cost, convenience, and communication, which represents a movement away from ‘mass’ marketing towards more ‘niche’ style of promotion. You should consider your general marketing strategy as one of the central principles that will determine the ultimate success of the business. Since this is such a vital part of your business, it’s important that you have the resources and support required to understand and implement the core business strategies that will help you succeed in whatever business you manage. This will allow you to create mutually beneficial relationships with your customers and grow your business to greater heights.

It will be important for you to uncover consultants with the exact skills that reflect your own marketing and sales requirements. Typically the smaller ’boutique’ type of consulting company will be able to offer you the breadth of proficiency you need to successfully complete your marketing and sales project. They will be able to supply you with the right experts in areas such as production, delivery, and sale of products to the final consumer. No matter your own particular needs, the consulting firm you chose will be able to provide you with the right guidance.

Every company relies on outside resources to some extent. By using a recognized consulting firm you are benefiting from their extensive experience in using state of the art solutions in established marketing and sales processes. They will provide you with great value in the kind of help you need in the promotion of your manufactured goods, the communications flow, the product packaging and the successful sales to the end consumers. The success of their work can be specifically measured by charting your own results in promotion and the number of units actually sold. Your marketing consultant will emphasize proven solutions that will generate the exact results that you need to improve your bottom line performance.

To solve your marketing and sales problems and help you find a consultant, you should use an established resource to streamline your procurement process. You should aim to find a top provider of highly skilled consultants. By using a reputable online procurement source, clients can connect with qualified, dedicated consultants from every field and find the right consulting firm using a unique matching process.

Business Management Consultants – Your Partner in Growth

The structures and styles of management vary from one company to another. When it is about ensuring a company’s success, its leadership has to manage the business both strategically and tactically. Most of the times, a management process has a few roadblocks that become deadlocks if they are not removed. And many a time, companies lack the expertise to remove these roadblocks.

At this point, business management consulting companies come into play. These companies have the best processes and the right people so that all of these managerial roadblocks transform into stepping stones to success.

These challenges that the company is facing to manage its business efficiently can become opportunities once the leadership has honed its managerial skills. Now, these skills can be revamped once the business’s process is analyzed well. The management consultants, which a business brings on board, have the expertise and the experience to examine the existing processes and give their recommendations.

The business analysis process

Every leading management consultancy adheres to the following steps while inspecting a company’s existing business processes.

Analyzing the situations or challenges

During this step, the company analyzes its internal and external industry’s challenges. Based upon the determined challenges, management consultants suggest how a company’s strength can be positioned to surmount each of these challenges.

Identifying the opportunities

After the challenges are analyzed, the consultants research the areas where the company can experience growth. Further, the growth of a company gets boosted through external partnerships, internal improvements, and maintaining alliances (for enhancing its corporate stance).

Determining the weaknesses and the gaps

Now, the consultants determine all those sectors where the company is lacking. Once the company’s weaknesses and shortcomings are analyzed, only then a consultant can build a road map to improving the business’s internal processes.

Recommending solutions

In this phase, the consultants have to document their findings, which they have gathered after analyzing the company’s existing processes. Once documented, these findings are, further, presented to the client company in the form of recommendations that have to be given to its leadership so that it can improve the existing processes.

Repositioning strategically

The company’s existing strategic positions need to be determined. Afterward, the consultants suggest to the company how and why it needs to reposition itself strategically. For strategic repositioning, the company will have to prioritize its efforts; management consultants also assist the company’s leadership to prioritize its effort.

Training the workforce and collaborating with it

While preparing the priority list and other key strategies, the consultants and the company’s top brass work together. By having this collaborative approach, it becomes easier to determine which new initiatives should be executed to improve the company’s managerial capabilities.

Implementing and evaluating

After the strategies are prepared, the consulting firm along with the client company implements the strategies, the initiatives, and the newly formed processes. Once the strategies are implemented, their performances are evaluated. These consultants have access to a range of tools and methods for measuring the performances of these implemented strategies and initiatives.

Such an exhaustive process is difficult to develop and implement single-handedly; which is why a business should leverage the assistance of consultants so as to make its management agile.

Business Management Consultants and What They Handle

How do you know if consultants, Naperville or anywhere, are high quality consultants? It can be difficult since the job description of a consultant can seem quite broad. It can also be hard to determine whether or not they are of a high quality. All-in-all, it’s the job of consultants Naperville to increase the profits of their business clients. They have various tactics they use to do so and they develop these tactics because they are savvy, intelligent, and they are quite pleasant to work with. Even if you can’t stand dealing with your consultant, it is the results that you are after. It is what they have to offer that is important.

So what do good business consultants do?

Solid business consultants, Naperville experts included, know how to network to find the right talent based on your needs, evaluate your business for shortfalls, come up with plans to address those shortfalls, and make sure you implement those plans.


There are many services that consultants offer. For instance, you may need a contractor to improve something within your business. If this is the case, your business consultant can lead you to the best contractor to get the job done. They usually know these companies on both a professional and a personal level, which is very important. They are not going to send someone your way that won’t get the job done, especially when the consultant promises they will. This can obviously make the consultant look very bad.

For example, some of the services offered might include:

  • Accounting
  • Customer Service
  • Marketing
  • Management
  • Security
  • Legal

And the list can go on and on from here. If your business needs it, there is a consultant to help you.

Business Sizes

But what size businesses do consultants offer services to throughout Illinois? They offer services to both small and mid-sized businesses. For instance, some of the mid-sized corporations in the area use a variety of business consultants Naperville owners say. When something happens to profitability, these companies turn to consultants to take a look at what has happened based on the business area affected. They are offered an unbiased and outside opinion on what is wrong and what needs to be done to fix it.

As for small businesses, they benefit greatly because there are certain obstacles that small businesses encounter that are alike across the entire spectrum. However, there are unique problems and a small business must have an idea of how to handle both common and rare issues. Many obstacles can be overcome before they ever happen by using the services of a consultant.

So now you have an idea of what consultants, Naperville and the surrounding areas, can handle. Don’t be afraid to make them stretch their legs within your business. If you have a challenging situation, present it to them and see how they handle it. Chances are you will be pleasantly surprised.

Blog Making Money – Can You Do It

A blog making money is a blog that is generally successful. While this isn’t the focal point of many blogs, for some, it’s a nice addition to their income and for the more successful, their only source of income and one that allows them a well enough lifestyle. For the most part, making money off blogs is a mystery to many people it doesn’t have to stay that way. Read on and you may discover another way for you to make money.

Before anything else, you need to be able to write fairly consistently and at a steady pace. Three or four entries a week doesn’t seem like much at the start, but after a while it can wear even the most devoted writers down. It’s just like any job sometimes you get bored with it and you step out for a day or two, but the Internet is a far more demanding ruler than many bosses. Plus nothing feels better than knowing you have a blog making money. When you have a solid and devoted following, you can afford to miss one or two days or even weeks. Some sites even go a month without updating, but at the very start, you need to be able to stick to it like white on rice.

For those who open blogs based on products, you’re in luck you can probably get on the affiliate bandwagon and make some money that way. Now, how does that work? It’s fairly simple. Being an affiliate to a website basically means that you’re advertising them on your website, either by having content related to the main website and linking to them or by showing their ads on your site. Payment isn’t like it is in other media industries though. The Internet’s just a different field than television, one that requires a different payment method.

Generally, the setup is a pay-per-blank, wherein the blank is something that changes from group to group when it comes to blog making money. Most people go for the pay per click variant, which means exactly what it suggest payment only occurs once a viewer on your site clicks the link to their site. Another popular variant, one mostly for merchandise sites such as Amazon, is the pay-per-purchase variant. A user needs to do more than simply browse through the numerous items available they actually have to purchase something.

Payment for advertising for blog making money varies from group to group. Luckily the internet and thus, the people you can meet in it is so wide that you’ll probably find someone or a group that wants to advertise or have you as an affiliate. Build a good site and the money will come.

Probably. The internet and blogging aren’t some magic words that you can use to instantly get ahead in the rat race. It just doesn’t work that way. You still have to work hard and make a site that advertisers would actually be interested in, that can give real traffic to those who would make you an affiliate site. Work hard, put in the leg work and yours might be a blog making money.

Tips for Being a Good Tenant

Living in rental homes in Toronto, Ontario, can be as good an experience as you make it. The satisfaction you get out of living where you are right now is ultimately dependent on you practicing some good habits. Here are some of the top tenant best practices that will help you live peaceably in the home throughout the term of your entire lease.

Treat Your Rental Like Its Yours
One mistake that many people make when renting a home is treating it like a temporary situation and, therefore, they don’t care for it as they would otherwise. Think of the property as yours even though you are renting it, and you will have a better experience because your rental will be cleaner. Your landlord will also appreciate you taking care of their property.

Get to Know Your Neighbors
Before you even move into your new place, get to know some of the neighbors you will be living by. For one thing, getting to know the neighbors beforehand may mean that they will be less likely to call the landlord complaining about things, such as if you have a dog or if the yard is left unkempt for a couple days. Having a good relationship with your neighbors is in many ways as important as having a good relationship with your landlord.

Do Not Break the Lease
When most people think of breaking the lease, they think of the big things like not paying rent or smoking in a non-smoking building. Make sure you understand the lease and you follow it to the letter for a better relationship with your landlord and a happier living situation as a result.

Pest Management for People Who are Scared of Pests

For some people, catching a mouse or eliminating a spider is something they can do without a second thought. For others, however, even getting rid of a creepy beetle is too much to handle alone. While recruiting a spouse, sibling, or even child might work as a temporary solution, you will eventually have to face those pests on your own. Fortunately, some help from pest management companies in Fairfield, CT, combined with a few of these tips and tricks, will allow you to return to your normal, pest-free routine quickly and painlessly.

The Vacuum
Whether you want to kill invading insects or simply send them back to the great outdoors, your vacuum hose can be a great tool. It allows you to suck up the bug and determine where to go from there with the now-detained insect. If you would rather use an insect spray, make sure you choose one that is safe for carpets, children, and pets.

Professional Pest Control
Obviously, not all pests can be sucked up by a vacuum cleaner. Also, rather than going to battle with every insect or rodent in the neighborhood, it is better to prevent them from entering your home and property in the first place. Pest management companies in Fairfield, CT, can help you come up with a customized plan for keeping your pests under control. Property shields designed to target local pests can keep your space free from invasion, and yards and homes can be sprayed to deal with existing pest populations. Have your home inspected, and seal up any cracks or other obvious entrances for the local insect population. Make sure your space is treated for insects that are in both mature and larvae or egg stages, since only targeting some of the insects already in your residence won’t actually eliminate the problem.

How to Find the Best Water Damage Restoration Companies

If you’ve recently experienced flooding, then you know just how destructive and hard to clean even a little bit of water can be. Even if the floodwater was clean or the flood relatively small in scale, the residual effects can still be catastrophic. Trying to clean up a flood by yourself is the first step toward disaster. In instances where water has saturated your flooring or walls, you should immediately call professionals to assist you with the cleanup. If you aren’t sure where to start your search for the best water damage restoration companies in Kennesaw, here are a few suggestions that can get you started.

Online Recommendations
Depending on your circumstances, you may not have a lot of time to conduct research before contacting a water restoration company. Flood emergencies should be taken care of as quickly as possible, leaving you very little time to research restoration providers. If you do have time, though, searching the Internet can lead you to well-reviewed companies that have proven to provide high quality services. If you have the time, a quick search on the Internet can be time well spent.

Insurance Company Recommendations
If you are pressed for time and need to find the best water damage restoration companies in Kennesaw quickly, then your insurance company may be able to offer suggestions regarding companies they regularly work with. These suggestions are valuable because you can rest assured that they will work closely with your insurance company, they can probably come out to assess the situation quickly, and they can ensure that the mess is properly cleaned so you don’t experience any further damage.

3 Reasons to Use an Experienced Gas Piping Repair Plumber

Many people think of a plumber when there are water issues in their home. Not many will think of one when they need natural gas piping repair. Marietta gas plumbers will install or repair gas lines for water heaters, furnaces and even a fireplace or outdoor grill. There are a few major differences between a plumber working on the water pipes and the gas pipes.

License and Training
In plumbing, the water or gas will travel through the pipes looking to level itself out. Each of them will also exploit any holes in the pipes to escape. Because the water is denser, it will always flow downhill. Gas, on the other hand, will look to rise above the surrounding air. These are just a few of the differences that a gas plumber encounters. Through training and experience, gas plumbers will understand how the gas works and be able to comprehend better the ordinances regulating how the gas is used. Many local municipalities will require a gas plumber to be licensed and certified to work with gas lines. This will be obtained through classwork as well as in-field experience. A master license for either a gas or water plumber signifies someone with extensive training. Master plumbers are often the ones training new plumbers.

While the concepts are the same, gas and water plumbing use different tools and materials for installation and repair jobs. Traditionally, water lines were constructed from copper pipe while the gas lines were cast iron. This is because the sulfur that is added to the gas can corrode the inside of the copper pipe. Turns were made by attaching angle pieces to the pipes. The copper turns would be soldered on while the cast iron usually had threaded ends. A special plumbing tape is wrapped around the seals to make them airtight. A lubricant is also used to reduce friction in the connection. Newer technologies have introduced plastic and PVC type pipes in both water and gas plumbing. These pipes are easier to work with, reducing labor hours and overall cost of installation.

One of the most important issues with gas plumbing is exhaust. With water, the force from the supply line will move the water to the sinks or toilets and then out the drains. Any leaks are detected rather quickly. As the natural gas burns, it can release carbon monoxide into the home, causing serious illness. A gas plumber needs to have experience with exhaust to remove the carbon dioxide from the home. But carbon dioxide can also build up if it is not burned fully or if there are leaks in the lines. That is why a carbon monoxide detector is critical in homes that use natural gas.

What Do You Gain by Hiring a Tax Consultant?

A tax consultant prepares, gives advice and assists individuals or companies with tax filing and returns. A consultant will suggest steps which would help the company save more money and also follow the government’s tax rules and regulations. Depending on their areas of expertise, consultants are broadly classified in to two types:

• Individual tax consultants, and

• Corporate tax consultants

Duties of a Tax Consultant:

A consultant’s main objective is to help keep his clients’ taxes to a minimum. A reputed consultant will provide necessary information to ensure that his client is following all the legalities. A consultant reviews records of his clients, make adjustments, deductions and credits will give advice based on the financial ability of people or companies.

What do you gain by hiring a tax consultant?

1. Tax policies are very technical and complex and can be confusing for a lay man. An expert consultant makes the job easier and simpler, since he understands the process with ease.

2. Consultants are professionals who have undergone extensive training to become qualified before they set foot in practicing; they are experts in document reading and interpreting.

3. They are well acquainted with both government and banking policies, which enables them to handle all your taxes smartly leaving you tension-free in the area of investments.

4. Ignorance of law is not an excuse: Errors in filing your tax returns can attract heavy penalty when investigated by the Internal Revenue Service (IRS). However, hiring the expert services of a consultant, who understands the tax laws, can save you from a disaster.

5. If you have different sources of income like sale of property, self-engaged services, rentals, etc., it is only best to hire a consultant; for appropriate planning, on one hand, and for protecting your assets, on the other.

6. Tax structures change every year: An expert consultant keeps himself updated of all policies and schemes related to taxation. Therefore, he is quick and prompt in choosing a best suited option for each of his clients.

7. It is also pertinent to hire a consultant for your business enterprise, because he is capable of exposing his client to business figures in a simple and an understandable manner and at the same time maintain confidentiality of the client.

8. A consultant will keep track of your returns and complete the filing by the deadline because returns that are sent in after the deadline can often cause negative side effects for the business.

9. A consultant will help in reducing the tax liability so that the resources can be allocated towards other areas of developing the business.

10. A professional consultant will look through returns from previous financial years of a company to ensure they were completed properly.


Hiring a tax consultant is an expensive affair and may be even be considered as an additional cost, but overall, a consultant can actually save lots of money for the company.

Professional Consultant or Salaried Employee? A Case for the Former

Why hire a professional consultant? This is a legitimate question that requires a valid and honest response.

Simply, in many instances, hiring an outside consultant is a smart business decision.

It is impossible to ignore the fact that for many business owners or professionals, consultants are viewed in a negative light, and that is a very real concern. Why is that? It stems from valid attributes and ideas endemic to the industry, including;

- Many unqualified, unprofessional people become consultants, as in most instances, it only requires only a minimal financial outlay to start the business.

- For many, consulting is merely a way to bide one’s time and generate some revenue while in between jobs.

- There are legitimate concerns about consultant loyalty and the protection of proprietary and/or confidential information.

- Consultants are often viewed as poorly motivated and not able to handle the rigors of full-time employment.

So, given the above, why is it often a good business decision to hire a professional consultant? Before answering, it is important to know that the key to a consultant’s ultimate success can narrowed down to one word, professional. Poor consultants are a dime a dozen, but the good news is, they usually don’t last long in the industry.

That said, here are the best reasons to hire an outside consultant:

- An experienced, professional consultant is an expert in their field of endeavor. In most instances, by hiring a qualified outside consultant, a business owner or manager can tap into a resource that is deeper and more knowledgeable than anyone currently on their staff, and also at a lower cost than a salaried employee.

- Further reducing cost to a business, as an independent contractor, a professional consultant does not require the administrative overhead or benefits associated with a full-time employee.

- Under a consulting agreement with an hourly fee arrangement, a business owner/manager can directly control costs by limiting or expanding the amount of work directed to the consultant. In contrast, a salaried employee is going to cost the same amount, regardless of workload.

- A professional consultant will always negotiate and prepare a detailed proposal outlining all relevant aspects and terms of the specific assignment(s), and will further execute and abide by any confidentiality or non-disclosure agreements where requested

- Any competent consultant knows that their client is their most important resource. As such, professional consultants are available at the behest of their “employer”, whether that be morning, noon or night, or on weekends and holidays. A good consultant knows that their client expects two primary things, reliability and quality, and he or she always strives to provide both at all times.

For many companies, especially small or mid-sized firms, the idea of hiring outside legal counsel, insurance services or accounting work is second nature. In reality, the above are all working as professional consultants for their clients. The business owner/manager utilizes their expertise and experience to be provided with a superior work product at a lower cost than can be provided by a full-time staff.

For professional consultants and their clients, this arrangement should be viewed as no different.